Every Finn knows Koskenkorva, which also reached the vuoden Huiput shortlist. An iconic piece of the brand of the barley distilled vodka is a Nordic wheat field with a barn. This gift box utilised the field landscape in a new way; like a photograph but printed with a silver colour.

When aiming to export foods, branding is very important especially for the packages. Only very few Finnish brands are so well known in foreign countries that it isn’t the main point of the package to tell about the product anymore. Package is the media that communicates relevant content to the customer and for this reason thoroughly and carefully designing it will most definitely pay itself back in increased sales and a higher price point.

Especially when designing packages that will be sold online, the unboxing experience is something very important to keep in mind. Packaging design has a lot to offer for the unboxing experience. You can build your brand by focusing on every little detail to make the moment feel exactly the way it’s supposed to.

A packaging design is kicked off by figuring out the current working parts of the package. Never change what already works. Especially the market leader should make any changes in packaging very carefully.