You can save money by buying expertise and experience. Designing packages should always be based on understanding what’s possible and actually executable in practice. It’s important to take into account how the plan will look on store shelves, not just on the computer screen.
A package not understood will never be bought. On average the consumer spends only a few seconds to choose a product in a supermarket. If your product doesn’t get understood in that time, it’ll be left on the shelf. It’s important to make sure that the product package communicates the right things.
You implement the strategy of the company with packaging. Green values by themselves are no longer a working as a part of the strategy, but they are rather something obvious. It’s possible to express and implement your values and goals with packages.
Composing the appearance of the package is only a small part of packaging design. Ecological packaging solutions are a goal that everyone has in common. Your brand will succeed the better the more precise you are with every part of the package being ecological and ethical.
