The most important goal of packaging design is to work toward a better business. The package is a deciding factor for the success of your product. In a store the package is often your only media for selling the product. A selling package is an investment that quickly pays itself back by increasing the value of your product. The customer is willing to pay more for the product if the package is better. In addition to thus, a selling package connects the customer to your brand. DesignCompany helps in packaging design from concept to ready product.
Designing the appearance of the package is only a small part of packaging design. The designing process also includes choosing the materials, structures, measurements, printing solutions, nature friendliness cost efficiency and challenges in logistics.Outi Oravainen
Visual identity design
Packaging and all other forms of communication should be based on the strategy of your company. With the visual identity you tell about your product and the purpose of it – why will the customer buy exactly your product. The more convincing of a brand you can build, the more profit you can make. Everything you see, feel and hear about the brand is an element of the visual identity: logo, colours, fonts, shapes, images, the tone of voice and even manner of speaking.
DesignCompany can also assist with designing marketing materials.
It is advantageous to be seen and heard in the right way. A successful visual identity connects the customer to the brand again and again.Outi Oravainen
In the position of a market leader you should secure a leading position even with new competitors entering the market. On the other hand when sales halt, you should consider what changes would make your product stand out and sell better. The package is often the only seller of your product, so a well considered investment in it will not go to waste.
By carefully modernizising or removing and adding the right elements you can beneficially affect the sales of your product. A package renewal aims to design and complete these actions successfully. Often also unifying the product family and creating the correct brand hierarchy are goals of a package renewal.
Let’s make sure that the whole potential of your package will be utilised. A successful package renewal strengthens the competitiveness of your brand.Outi Oravainen