Why is packaging design important?

A package not understood will never be bought. On average the consumer spends only a few seconds to choose a product in a supermarket. If your product doesn’t get understood in that time, it’ll be left on the shelf. It’s important to make sure that the product package communicates the right things.

Contact

Contact DesignCompany – Outi OravainenDesigner – CEOouti@designcompany.fi+358 40 8091661 Neidonkalliontie 2502400 Kirkkonummi BillingDesignCompany Outi Oravainen Oy Follow

Clients and recommendations

Clients Recommendations You can read what others have said about co-operation with DesignCompany’s Outi Oravainen below. Outi has in the past few decades been a part of many successful FMCG-projects, in which a new brand has been launched or an old concept has gotten renewed. With her contribution she has played an important role in …

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Services

Packaging design The most important goal of packaging design is to work toward a better business. The package is a deciding factor for the success of your product. In a store the package is often your only media for selling the product. A selling package is an investment that quickly pays itself back by increasing …

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Packaging designer Outi Oravainen

DesignCompany’s owner and designer Packaging designer Outi Oravainen The diverse work experience with packaging that I have accumulated over the decades has made the promise of success possible. I got my first packaging related job in 1996. Before that I graduated as a graphic designer. I have worked as the AD of a design agency …

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Why DesignCompany?

The success of the client is the biggest motivator for a passionate entrepreneur A package designed by us will raise the value of your product. We design idea-rich packaging concepts from an ecological standpoint. We manage the whole packaging design process from idea to ready product and apply it to best enhance the sales of …

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The Kalaneuvos packages Sauna, Terva ja Viima

You can even design a totally new product series based on an existing visual identity. Even so, that the new product series has a look of itself and is still in line with the existing packages.

Koskenkorva Vodka gift box design, Anora

Every Finn knows Koskenkorva, which also reached the vuoden Huiput shortlist. An iconic piece of the brand of the barley distilled vodka is a Nordic wheat field with a barn. This gift box utilised the field landscape in a new way; like a photograph but printed with a silver colour.

Finnish forest-goods for exporting, Arctic Raw

When aiming to export foods, branding is very important especially for the packages. Only very few Finnish brands are so well known in foreign countries that it isn’t the main point of the package to tell about the product anymore. Package is the media that communicates relevant content to the customer and for this reason thoroughly and carefully designing it will most definitely pay itself back in increased sales and a higher price point.

A honey gift box with a surprise, Arctic Raw

Especially when designing packages that will be sold online, the unboxing experience is something very important to keep in mind. Packaging design has a lot to offer for the unboxing experience. You can build your brand by focusing on every little detail to make the moment feel exactly the way it’s supposed to.

Metsä Board packaging cartons swatch book

The introduction design of packaging cartons as a material was an intriguing assignment from the perspective of the designer. Very rarely are you allowed to so use special effects so widely showing off the different features of different cartons in the best way possible.

Miny visual identity design, Tokmanni

Tokmanni chose DesignCompany to implement their new Miny concept’s visual identity including logo design, the packaging templates and the big picture graphic guidelines.

Valio mulled wines – design renewal

A packaging design is kicked off by figuring out the current working parts of the package. Never change what already works. Especially the market leader should make any changes in packaging very carefully.

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DesignCompany executes packaging design from concept to ready product Packaging design raises the value of your product DesignCompany is a design agency specialised in packaging design. We build a visible and successful brand based on your product. Packaging design The most important goal of packaging design is to enhance the business of the client. A …

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