The investment management company Visio needed a visual identity. The identity consists of the logo and graphic design concept, with its applications as the website, letter templates and business cards as well as publications. The aim was to create a dignified and convincing visual identity in a field where traditions, trust and established modes of operation are essential. The colors – dark blue and gold – and the nocturnal views of Helsinki and other metropolises of the world communicate the internationality and high quality of the company’s services. The straightforward and elegant construction of the website speaks for openness and reliability.