The gift-package designed for Altia made it to the Vuoden Huiput shortlist. The iconic brand element for Koskenkorva is the field of barley. In this gift-package, the field landscape was used in a novel, photographic way, realised in silver ink alone. The branding was carried out by turning the graphic to two opposing sides so that two adjacent packages on a shelf complemented one another and resulted in the best possible brand visibility. The package’s luxuriant material is carefully selected to withstand repeated opening and closing without breaking.