Koskenkorva Vodka is a legendary Finnish spirits brand. The iconic brand element of the vodka, made from barley, is a cornfield. In the gift box, the traditional illustration was used in a new way: as a photo and printed in silver. The image and the Koskenkorva logo wrap around the two sides of the box; thus, the two differing sides of the box together form a whole image, distinctive on the store self and giving more visibility to the brand. High-quality material was selected for the box, allowing for repeated opening and closing. The colors, black and silver, offer a shade of masculinity and ice clear luxury. The gift box, designed for Altia, made it to the shortlist of Vuoden Huiput, the Finnish competition of visual design.