CRICKET SMOOTHIE

Entis is a company specialised in insect food products. The assignment was to design a brand look to a completely new type of foodstuff: a smoothie that in addition to fruit and berries contains dried and ground house crickets. The aim in package design was to get a playful, modern and easily accessible look for an unusual foodstuff and thus attract and entice to try something totally new. This was achieved by using bright and boldly colored circles on a black background. The colors stand out positively and the circular shapes can be easily modified to varying purposes and in different types of packaging.