DesignCompany | Outi Oravainen
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Coffee Milk Packages
Valio
The redesigning of Valio’s coffee milk packages was aimed to adjust the color scheme of the packaging range closer to the modern barista world. The new look was also brightened by bringing in new visual brand elements.
International packaging must take into account the messages of different languages in relation to each other and their separation on the shelf, so that the same packaging is equally selling in all target markets.
Valio is the market leader in all key dairy product groups in Finland and is one of the largest companies in Finland. Net sales in 2019 were EUR 1.8 billion. Valio is Finland’s biggest food exporter. Valio products are found globally in some 60 countries and it has subsidiaries in Sweden, Russia the Baltics, USA and China.
