When exporting Finnish food items, awareness of consumers in the targeted foreign market areas becomes a priority. What customs, habits, likes and dislikes do they have. What kind of food are they used to having in any given context. To what extent – if any – do they know ingredients and raw materials that are intensely familiar here in Finland. Which packaging sizes are relevant to consumers abroad.
The right packaging designs can make products properly understood. A package must be designed so that it sparks consumer interest in its contents in merely a few seconds. On the shelf, a few seconds is all the time the package has to tell its story before customers move on to competitors or other similar products.