My career started at the packaging design agency Remes&Packart where I was recruited after finishing my studies as a graphic designer in the mid-90’s. After a decade of designing different packaging solutions as AD I moved to Luxembourg where I lived for five years. It was in Luxembourg where I started my own business. After moving back to Finland, I however worked for Altia Plc for some years as an inhouse designer before again focusing to having a business of my own.
I have been fortunate to have an opportunity to work in a design agency as well as an inhouse designer for a large corporation manufacturing and selling first class consumer brands. Having seen many sides of design, marketing and manufacturing gives me thorough and deep understanding of not only packaging design but the entire value chain and its factors.
As an entrepreneur I am able to bring all my knowledge and experience to benefit my clients’ businesses. One of my current business activities is close cooperation with Valio’s design team. I spend one day every week in Valio head office to support their packaging design and brand related projects.
Hunajainen SAM also invited me as part of their organization so I go there on a regular basis to support in marketing and design.
For me as an entrepreneur the opportunity to have close long term business relationships is not only business. It is also very much of social relationship. I strongly believe brand building to be a long term thing and it is very motivating to have the opportunity to work with all these talented people in Valio and Hunajainen SAM. I also believe the best outcome in creative projects is highly correlating with the feeling people involved the project have about working together as a team.