PACKAGE CONCRETISES THE BRAND AND PROMOTES BUSINESS
The package is often the only form of media that sells the product in the store. The main purpose of the package is to promote the company’s business via design and package design. Package design aims to fulfil its brand proposition for the packaged item in the chosen target group.
GOOD PACKAGING DESIGN HAS MANY DIMENSIONS
The impact of visual appearance is only a part of package design. Well designed package prevents the product from being subjected to any damage and it maintains high quality for the product all the way from manufacture to recipient. Good packaging keeps the product from breaking or getting dirty, thus decreasing wastage in the different stages of the logistics chain. Good design process always takes recyclability into consideration as well.
DesignCompany is an expert in productisation and packaging design. The company’s strength lies in managing the entire chain from conception to finished product.
Packaging is undergoing a transformation and new opportunities keep emerging. Intelligent packages and short-run production are the thing today. DesignCompany does continuous product development and implements new features for their package designs.
PACKAGE DESIGNER OUTI ORAVAINEN
DesignCompany’s Outi Oravainen has more than 20 years of experience in packaging industry. She has been running her own company and also been involved in packaging design -related duties for other players such as Altia and Valio. Outi has deep knowledge about the requirements set by different materials, special effects, printing techniques, manufacturing and logistics. This knowledge added to her cost awareness makes her an excellent manager for the entire packaging design projects.